AI or artificial intelligence as we know it, could personally enhance the level of personalisation during event planning and a simple example of AI is chatbot. This frees up the event organiser from processing inqueries yet at the same time, potential attendees are given adequate and relevant information.
Event -centred chatbots can event provide information that is event specific such as floor plans, speakers, exhibitors, directions, schedules, surveys, etc.
AI data processing engine can be used to analyse and process data and event organisers can use this information to know what worked or didn’t work and use that knowledge for future events. Potential attendees, on the other hand, will get relevant recommendations about events that they may be interested in.
In conclusion, technology has always helped for boosting relevance, engagement and ensuring a perfect experience. In the future, technology will take such efforts to the next level so exciting times lie ahead for event organisers in the field of IT for 2018 and beyond.