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25 August 2020Corporate conferences and workshops will always require a venue with conventional layouts, you can also consider exploring unique seating layouts. But the fact is, that many events don’t have to be confined to four walls. You run the risk of boring your attendees if you don’t start thinking out of the box for venue choices. Non-traditional event venues are valued for their experiential nature and their abilities to be an extension of the brand’s personality.
It’s time to start thinking “WOW!”.
Why be different?
Of course, it goes without saying , you wow the attendees and achieve the goals of your clients but more importantly, this is a very good chance of pushing your creativity to the extremes and a great addition to your portfolio as an event planner. This allows you to set yourself apart from your competition, arranging events in an expanse of different venues is proof that you aren’t a one-trick pony.
Don’t ignore the obvious
Sure, you can always blow the mind of the audience with all that creative juices flowing but remember to follow best practices which include space considerations and natural light. Your first consideration is space and participants’ comfort. You cannot sacrifice size just because you want a unique site. If you are telling yourself that you can get numbers in at a squeeze, then it’s time to rethink your options. Natural light affects mood, engagement and productivity of event goers. So if you want to have the best experience possible, natural light is another big consideration.
Character is key
Many venues have the wow factor but choosing a venue that doesn’t mesh well with brand values is a recipe for disaster. Look to brand values and personality as an inspiration for finding that wow venue. Things to consider include
a) Type of Business
b) Event Goal
c) Event overall mood and tone
d) Positioning statement
e) Brand characteristics
An event venue that has synergy with your brand will set you apart and possibly attract people outside your usual market. According to industry experts, venue is just as crucial for people deciding to attend as is the event content. So don’t look down on choosing that all important event venue.
Unique event venues – they are all around
Some of the best choices are actually places that you walk-by every day. Nostalgic places like museums and skating rings. They pack a big punch when it comes to atmosphere and evoking emotion in attendees.
Blank spaces like carpark lots, rooftops and farms are exciting places that allow for plenty of customization. Parking lots are perfect for pop-up events using local food trucks for catering and rooftops, whose views of glorious sunsets and stars creates a sense of rebellion and freedom. Even a farm can add authenticity to the event and gives attendees access to nature. Being in nature tends to soothe people which can in turn boost event-goer engagement which is what every client wants.
An example is our own Gardens by the Bay with its majestic ocean views. It’s not only the incredible view of the ocean that sets Gardens by the Bay apart but it’s also the spectacularly lit backdrop it provides. This makes it perfect if you are choosing a unique event venue for nighttime. The Garden offers a beautiful horticultural but also an educational environment and in fact, conservation and sustainable development are the 2 key values held by this destination. It certainly an ideal event venue for those eco-friendly brand personality.
In conclusion, once you have your heart set on your ideal unique venue, shoot the works and create a memorable statement for your audience. Creativity is limited by your imagination, as long as you put your mind and soul into it, it is inevitable for success!
John Chin, Events Executive
Services – Events Management
hismail@force21.cwtlimited.com
Photo credit : Potato Head Rooftop Bar https://potatohead.co/singapore/rooftop-bar