Corporate conferences and workshops will always require a venue with conventional layouts, you can also consider exploring unique seating layouts. But the fact is, that many events don’t have to be confined to four walls. You run the risk of boring your attendees if you don’t start thinking out of the box for venue choices. Non-traditional event venues are valued for their experiential nature and their abilities to be an extension of the brand’s personality.
It’s time to start thinking “WOW!”.
Why be different?
Of course, it goes without saying , you wow the attendees and achieve the goals of your clients but more importantly, this is a very good chance of pushing your creativity to the extremes and a great addition to your portfolio as an event planner. This allows you to set yourself apart from your competition, arranging events in an expanse of different venues is proof that you aren’t a one-trick pony.
Don’t ignore the obvious
Sure, you can always blow the mind of the audience with all that creative juices flowing but remember to follow best practices which include space considerations and natural light. Your first consideration is space and participants’ comfort. You cannot sacrifice size just because you want a unique site. If you are telling yourself that you can get numbers in at a squeeze, then it’s time to rethink your options. Natural light affects mood, engagement and productivity of event goers. So if you want to have the best experience possible, natural light is another big consideration.
Character is key
Many venues have the wow factor but choosing a venue that doesn’t mesh well with brand values is a recipe for disaster. Look to brand values and personality as an inspiration for finding that wow venue. Things to consider include
a) Type of Business
b) Event Goal
c) Event overall mood and tone
d) Positioning statement
e) Brand characteristics
An event venue that has synergy with your brand will set you apart and possibly attract people outside your usual market. According to industry experts, venue is just as crucial for people deciding to attend as is the event content. So don’t look down on choosing that all important event venue.
Unique event venues – they are all around