What is it about Events and Swag Bags? People love Swag Bags aka FREEBIES. Event goers will most certainly be walking away from any event with a bag load of knick-knacks and useful items that they didn’t pay for. The term “SWAG” aka the “stuff we all get” for free is essentially event lingo for promotional items given away free. Hence SWAG = FREE!
Swag bags are really not about cheap pens and highlighters. A GOOD SWAG BAG that is well put together will help create long lasting imprint in the brain of the event attendees, VIPs and speakers. So whilst swag bags may seem like a trivial item but they provide event organisers a fantastic opportunity to brand an event and also your company.
What would be good to find in a Swag bag?