How often have you attended a seminar that starts off with a rumbling sets of drum performances? How often do you walk into an event with the hosts decked out in Super Heroes gear, interacting freely with the participants? For most of us, an official event is just another boring, templated and conventional experience.
More often than not, it is the templated mind set of ours which restrict the ability to shine. We are the prisoners of our own mind. Take for example a wedding event, how many variations, innovations and creations have u seen in a wedding event. Why can’t we allow business events to emulate how wedding functions are formulated?
In today’s 4G world, the younger generation thrives on technology and creativity. The traditional way of organising events may not be the only way to conduct businesses in today’s context and it is definitely not a defining experience for many. To capture mindshare of events participants, events need to pack a punch both in terms of innovation and creativity. The key to unlocking minds is to create a defining moment and memorable experience.
Remember how the late Steve Jobs launched global-recognized iPhones walking around the stage engaging the audience, demonstrating the functionality of the new phone instead of doing it behind a rostrum. Simple innovation and creativity can spark global revolutions. Our Events Team strongly believes in doing things this way.
For a power punch, creative and out of the box event that spark joy, talk to us!
Winnie Lim, Business Development Executive